• Sorry for the long delay in posts--it has been a busy month (again). Here's a project I just wrapped up for
Catalyst Church, the North Point strategic partner in Greenville, SC. It represents (to my knowledge) the first effort by a strategic partner to produce a campus-specific "TenBefore" (or 10B4). If you're not familiar with the TenBefore, it is a segment that
North Point Community Church produces on a weekly basis (for each of its 3 campuses) to maximize the time that attenders spend sitting in their seats waiting for the service to start. Over the years it's developed into a go-to avenue for showcasing promos, information, & original media without compromising the flow of the rest of the service. They use a host (
Kelly Lintz) who welcomes first-time attenders, promotes upcoming events, and presents a cheerful introduction to the North Point model of doing church--all in the span of about 5-10 minutes. It has become a staple at Buckhead, Browns Bridge, & North Point, providing a familiar personality who sets the tone each week for the excellence that awaits in the actual service.
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Ryan approached me months ago about attempting a TenBefore for Catalyst, which at first seemed a little overwhelming for both of us (and to some extent still does)--the behind-the-scenes stuff we had read about on
Brad's blog about the 10B4 showed a complex process from week to week that involves a hefty team at North Point; and at this stage, a hefty team is something Catalyst doesn't have. One of our solutions for making the week to week grind less taxing was to lessen the frequency of the shooting dates--to shoot quarterly/seasonally instead of weekly. By covering all foreseeable events for the next 3 months on each shoot, our hope was that we could shuffle the host material around enough to give the 10B4 some basic functional variety and have a unique sequence to show each week. Besides the fact that our host will be wearing the same clothing in every piece until the summertime, there may be other caveats to shooting quarterly--which we hope to evaluate over the next couple months in order to improve our next shoot with some fresh ideas.
• Here are the basics we needed to get down to get the ball rolling:
HOST:
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Sandy Delonga is a friend of ours from Buckhead Church that Miranda has babysat for on numerous occasions and who lives about 5 minutes from us. She also happens to be a professional host, actress, and voice-over artist, with an impressive resume and an incredibly professional work ethic & consistency on set. She was AMAZING to work with and I can't say enough about how seamless & spot-on her delivery was take after take. She was also EXCITED to work on this project, which made shooting a blast. Sandy is unbelievably solid and we look forward to working with her more in the future!!
• One of the most obvious questions for Ryan and I in the beginning stages was whether we should get a unique host for Catalyst or ask Kelly Lintz herself to fill those shoes. We wanted to emulate, as best we could, the quality & efficiency of North Point's TenBefore, which would require an actress whose professionalism was comparable to Kelly...so we might as well have asked her, right? Not necessarily. The biggest issue we needed to consider with asking Kelly was the
precedent that it would set for the rest of the partners moving forward. As of right now, there are
15 strategic partners and counting, with more to be added soon. If every partner were doing a unique 10B4 segment from week to week, it would be impossible for Kelly herself to catch up and go from place to place. In the same way that there is a unique SPD and a unique lead pastor for each Strategic Partner, it only felt right for us to find a unique face for the 10B4 as well. Sandy Delonga fit those shoes beautifully, and will make an excellent personality for representing Catalyst Church each week. Her quality and professionalism is completely up to par with Kelly's, and proof that there are indeed other people out there capable of doing this just as well.
LOCATION:• The kind folks over at Buckhead Church let us shoot in their KidStuf Theatre--which was an unbelievable honor and we can't even begin to express how grateful we are. As we've been told, it may have been a one-time thing to shoot in there, as scheduling is not always easy, but we are so thankful to have gotten to shoot our first piece in our dream location!
FILES:
• Matt Gibson, Brad Bretz, and Vicky Stevens were incredibly helpful in getting us on our feet with a template for editing the TenBefore. Everything from background images to sound effects to the 10-minute timer to the intro/outro sequences, were all sent to Catalyst directly from North Point and are now available exclusively for the NP Strategic Partners to use if they choose to create a 10B4 segment. We still needed to pay for a music licensing agreement with
Bluefuse for the rights to the song beds, but for the most part, everything was there for us to work with--even After Effects files for the name text and Final Cut files for the reflection parameters under our host's feet. It couldn't have been more comprehensive of a package, and we are SOOOOOOO thankful that North Point was willing to share their source files to make this highly-established service medium replicable for the partners.
GEAR / EDITING:
• We tried to light the green screen as best we could with our limited resources--my Lowell 4-pt kit & some standard Home Depot style worklights (yeah, our budget was blingin'...haha). We couldn't get a teleprompter for the shoot, but Sandy (our host) owns an "ear prompter" which is actually hidden in her ear throughout the entire piece--which kept all of her deliveries & timing consistent which was awesome for editing. We had originally planned to shoot in 4x3 on my old Panasonic DVX and work that into the widescreen edit, but we found out the week of the shoot that our friend Robert had access to a JVC GY-HD100U, so we jumped the gun and decided to shoot in full 720p24. The camera has lots of limitations (thanks again to Bob-O for sitting through the arduous capture process...), but for what it's worth it gave us an excellent HD picture to work off of. For keying, I had tried to use Keylight in AE like Brad & the NP gurus, but my 1.5GB of RAM hated me for it...so I managed all of the keying in FCP with DVmatte Pro, and used the Edges filter in Veescope Key to top it off. I did all of the keying/compositing in full HD sequences and then downconverted them to DV afterward for a pretty decent-looking result.
These are the first segments that are in the version above (with over a half dozen more shot & still to be edited for future weeks)-
Opener - Intro/background/timer straight from North Point. We plopped a keyed-out Sandy into the sequence they gave us, applied the preset parameters, put Sandy's name in there, put in the timer, added music, and voila--a solid opener. Music from Bluefuse.
WaumbaLand - I shot all of the b-roll for this back in October when I was up in Greenville filming the environments. The script is straight from North Point and the music is from Bluefuse.
Baptism - This is an original, and is an adaptation of the baptism video I edited for Catalyst back in November. The script & logo are Catalyst's as well. We had fun thinking outside the box for this one. The backgrounds are simply the same stills that NP gave us, with some color effects. Music by Kristian Stanfill.
InsideOut - Straight from North Point / Re:Think; I just added the tag at the end with logo & date.
Strategic Partners - The graphics & environment are straight from North Point for this one as well. We were only able to get a final composite to work with and so I had to build/rebuild/reanimate certain parts in pieces, but it worked out! We might play with the language a bit next time we do this one to make it more Catalyst-specific. Music from Bluefuse.
Closer - Outro/background/timer straight from North Point; simply plopped Sandy in there and tried to deliver big on the final music cue. Hopefully will provide a nice transition into the beginning of the service.
• We sent it out to Brad & the NP guys earlier this week and received some pretty encouraging responses, which is a huge deal for me personally and definitely makes the work that went into this feel worth it. Big thanks again to
Ryan for the opportunity/challenge of shooting & editing this behemoth, and a huge thanks to Brad & the team over at North Point for their help and support during this process. We couldn't be more grateful for the opportunity to help set the course for what's possible for media teams at the partner churches, if enough hard work & planning is done on the front end. Looking forward to expanding & improving this process as the months roll on with Catalyst. This has been a HUGE learning experience!!
[ BIG SIDE NOTE: Miranda is now the "Service Programming Assistant" at Southside Church (another NP partner). She'll be helping Martin Huggins, the SPD, with planning, volunteer organization, and other administrative duties on a part time basis starting Tuesday. I couldn't be more excited for her!!! =D ]